

A significant amount of my photographic effort is put into shooting stock images. This is in many ways a very different part of the photographic world. It is certainly NOT the world of event or wedding photography, although both of these can produce interesting stock images as a spin-off. Nor is it the world of most art and nature photographers although each of these too can produce stock images. So what makes a good stock image? In my experience, the majority of stock images that are sold are sold on the basis of how they represent some concept. The final use can have a very wide range from being used on a blog, in a Sunday sermon, a student's paper, a corporate PowerPoint presentation, a newspaper article or on a book or magazine cover, or on a highway billboard - and these are only a few of the uses of stock images. Even as old media struggles to survive, new media is constantly being born, and we live in the most visually literate age in human history. The need for imagery is in constant demand.
But the one thing that most of the demand for imagery has in common is that a concept be represented with immediacy - love, fear, teamwork, trust, distrust, speed or more complex concepts ripped from our daily public dialogue. To make this more specific, I have included two photos that can be used to illustrate multiple concepts. Both resemble my retirement plan - lots of holes, but still held together by hope and determination, or maybe they represent the US health care system or our system of financial and corporate regulation. Autumn is a rich period for finding concept pictures in nature. Look in any garden and you will see some plants putting on a last burst of growth and bloom as if they can hold off the inevitable winter. Other plants are already in retreat and decay unwilling to waste any energy that might help them survive the inevitable winter. The same is true of the animal world.
Even if you never intend to shoot a stock image, it can be a great visual exercise to make a short list of concepts that interest you and go out and spend a day finding how you can illustrate them with photos.This will increase your own visual literacy and open your eyes to the world around you. And remember that when you flip through a magazine, look at a newspaper, read a blog, suffer through another PowerPoint presentation your eye generally does not linger on an image for more than 5 seconds, unless it really grabs you. Try to find those grabbers that illustrate your concept.
Both of these shots were made with a Nikon D-300, 105 mm f2.8 macro shot on manual mode at f22, with a RayFlash attached to a Nikon SB800 in full daylight.